![]() ![]() The free, branded app will lead with protection of kids as its main theme, ensuring digital privacy, featuring clear parental consent options and a clear line of distinction between commercial and noncommercial content.īerger added: “By and large, parents don’t trust how short-form video is presented to their young children. With those viewing habits in mind along with data from Pew Research saying that nearly 70% of parents are concerned about the types of products being advertised to their children, Sensical will introduce strict, best in class advertising guidelines that shift the marketplace narrative by exceeding expectations around current standards and practices and offer solutions that still work for brand partners. More than a third (34%) of children age 8 and younger watch online videos every day, up 42% from three years ago.Watching online videos now constitutes the largest proportion of children’s total TV and video viewing for those over two with an average of 39 minutes a day-more than double the amount of time devoted to online videos three years ago (:19).In addition, parents can take the reins of their kids’ personalized queue with an option to select a specific age range, introducing kids to titles that a) are an inherently better fit for their unique personalities and b) will foster deep connections whether families are co-viewing or children are watching independently.Ĭommon Sense Networks’ deliberate investment in short-form is based on recent data noting that: We believe there is a meaningful opportunity for Sensical to fill a massive void in the current ecosystem and for Common Sense Networks to innovate in the space for the long-term benefit of kids and families.”īuilt on the notion that education is at its best when kids pursue their passions, Sensical’s interface will encourage discovery and exploration by giving kids the opportunity to select from an expansive list of defined topics/passions when searching for content. Every family can afford to add Sensical to their personal bundle and we couldn’t be more excited to create a distinctive alternative for parents and partner with them in their goal to raise good humans.”Ĭommenting on the launch, Jim Steyer, founder and CEO of Common Sense Media, said: “Over these past few years we’ve seen an explosion in commercial products and services directed at the audience we serve, but not always with their best interests in mind. As a free platform offering only age-appropriate fare, we remove every obstacle to accessing a comprehensive, trusted resource for entertaining short-form video from the best possible content creators. software will give them confidence that only appropriate videos are being suggested for their kids.īerger said: “Sensical’s mission is to ignite kids’ passions, fuel curiosity, build bridges between children and their parents and make everyone part of the learning journey. For parents, leaving content choices in the hands of real people vs. By going above and beyond the algorithm-only option currently available on most platforms, Sensical creates a distinctive and demonstrably more effective engagement runway that ensures a true sense of choice for kids. The immersive and handpicked library will be organized and tiered into three distinct categories:Įvery single frame of video will be viewed, vetted and rated by individuals trained in child development and Sensical’s rubric, mentioned above, will ensure that all short-form content from digital-first creators, studios and independent producers are selected based on criteria consistent with Common Sense Media’s 15 years of research and advocacy. Headed by Common Sense Networks CEO Eric Berger, an industry leader in digital and entertainment media whose appointment was announced this summer, Sensical will answer parents’ essential need for entertaining, age-appropriate content that nurtures the specific emotional, social, and cognitive needs of their children. With a mission to set a new standard in children’s digital media, the ad-supported service thoughtfully filters for quality through a rigorous and proprietary rubric and evaluates content based on the most comprehensive child development research available. Common Sense Networks, a for-profit affiliate of Common Sense Media and a B-corp, has announced its inaugural venture, the 2021 launch of Sensical (a free streaming platform offering thousands of age-appropriate, short-form videos for kids 2-10. ![]()
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